Is Snapchat Part of Your Social Strategy?

Is Snapchat Part of Your Social Strategy?

If you’re digital marketing agency isn’t using Snapchat as part of their social media strategy you need to seriously question why.  Snapchat growth has exploded over the past couple of years and shows no signs of slowing down anytime soon.  You don’t want to be late to that party.  The app has more than a 100 million daily users and over 4 billion video views a day…that’s as many as Facebook.  If your business in any way targets millennials then you need to be there.

Using the mobile app you can send a 10 second video clip or image to friends, family or your fans that will disappear once they have viewed it never to be seen again.  There is a text messaging service that allows you to add a clip to the story, which you can set to be available for 24 hours.  You can use “Discover” to stay up to date with your favorite news channel or check celebrity gossip on Cosmo.

Couldn’t get tickets to Wimbledon, well you could have caught up through “live stories”.  Live stories is probably one of the most powerful social media tools on the market, the potential to see world changing events from people on the ground when you can’t be there is huge.  All of these are things a clever marketer can use to leverage your brand.  86% of Snapchat users are between 13-34, and that’s the millennial market at your fingertips.  Most of them share content across multiple social networks.

Marketing on Snapchat

There are plenty of ways that your company can take advantage of Snapchat but you have to work within the confines of the app.  Snapchat was built to ensure that the content was short and engaging, and users have the choice of whether they want to engage or not.  That’s a good thing, it means that when they do engage in your content they truly see your ads.

Promos & Offers – You can use Snapchat to send your fans special offers or discounts that they can screenshot to use later, either in store or online.

Use the Tease feature – You have a 10 second window to grab the interest of users.  You can show exclusive, behind the scenes content or unveil something new.  This is buzz marketing at its most basic.

Tell Your Story – You can use this for longer content that you can show fans over a 24hr period.  This is a favorite tool of celebrities to engage with their fans, and it has been incredible successful.

If you target millennials then you are missing out on a huge opportunity by not being on Snapchat.  Now is the time for your business to grasp the opportunity and start marketing on Snapchat

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